Raise Pilates first-visit bookings across studios
AI Front Desk's own case for a 50-location Club Pilates group says first-visit bookings rose 28.8 percent and new member enrollments rose 22.1 percent in year one.
Done with
What they did
Each studio already ran ClubReady. Lead follow-up was manual and uneven. AI Front Desk's text agent sits inside ClubReady Connect: it replies to a new lead within minutes, sends a post-intro follow-up, watches attendance for a drop, and starts a win-back SMS when someone cancels. The vendor says the group went live across all 50 locations in two weeks. Elk Grove is named as one studio: first reply from 13 hours to 8 minutes.
How it went
AI Front Desk's own year-one case (before/after on equivalent windows, not a holdout) reports +28.8 percent first-visit bookings per location, +22.1 percent new member enrollments, $2.2 million in attributed member lifetime value, and 96,000 staff hours saved across the group. Elk Grove is quoted at +44 percent new bookings and +37 percent new memberships versus its prior window.
Worth knowing
Vendor pre/post numbers, not a controlled trial. The $2.2 million is lifetime value, not cash collected in year one.
For a Pattaya gym or Muay Thai gym
A Soi 13/1 Muay Thai gym that loses trial leads overnight can copy instant first reply plus a post-class follow-up. A person still confirms walk-in day passes at the desk.
Set it up
- Put trial class types and caps in the gym calendar the desk already uses.
- Reply to a new lead within minutes, 7 days a week.
- Send a follow-up after the intro class from the actual class name.
- Watch attendance drops before a cancel request lands.
- Keep the membership close with a person.
Source: AI Front Desk, AI Front Desk ยท Undated