Cut real estate lead reply time to 90 seconds
AXI's own case for a 14-agent residential team says first reply fell from 11 hours to 90 seconds and lead-to-appointment conversion doubled.
Time and cost: first reply in 90 seconds; about 15 hours a week back (source)
Done with
What they did
Leads from Zillow, Realtor.com, Facebook and Google landed in the CRM around the clock while agents were on viewings or asleep. AXI built an agent that replies on SMS and email within seconds, qualifies budget and timeline in conversation, then books a showing on the right agent's calendar. Unsure threads (price fights, legal questions, odd finance) go to a person with the whole chat attached. The team kept its existing CRM.
How it went
AXI's own 90-day case says median first reply fell from 11 hours to 90 seconds, lead-to-appointment conversion rose from 9 percent to 19 percent, about 40 extra showings a month came from the same lead volume, previously unanswered leads (38 percent) all got a first touch, and agents got back an estimated 15 hours a week.
Worth knowing
These figures are the consultancy's own, against the prior quarter. A Pattaya desk still needs a person on the viewing confirm so a unit under offer is not shown.
For a Pattaya real estate agency
Central Pattaya agencies pay for portal leads that go cold overnight. Copy instant first reply plus calendar booking. Keep deposits, damage and visa questions with a licensed adviser.
Set it up
- Pipe portal and website leads into one CRM the moment they arrive.
- Send a first reply that names the unit the buyer asked about.
- Ask timeline, budget and area in a fixed order.
- Offer viewing slots from the agent's live calendar.
- Hand price, legal and finance threads to a person with the transcript.
Source: AXI Studio, AXI ยท 17 Jun 2026